Microsoft has announced its Bing Video Creator, a new tool powered by AI that lets users make videos directly within Bing. This free service uses OpenAI’s Sora technology to turn written descriptions into short videos, without needing to pay for ChatGPT.

Bing Video Creator is first launching on the Bing Mobile app, with plans to bring it to desktop and Copilot Search soon. On the mobile app, users can find the tool in the menu or by typing “Create a video of…” in the search bar for quick access. The desktop version will be available on the Bing Create website when it arrives.

Bing Video Creator works as you would expect; users type out what they want their video to look like, and the AI generates a short clip based on that description. The tool works best when given detailed instructions, which means you need to specify camera angles, lighting, character details, and artistic style. The more vivid and precise the description, the better the AI can bring your idea to life.

Using action words and descriptive phrases helps create better videos. Users can also adjust the tone and style by adding modifiers to their prompts, such as asking for a cinematic look or an animated cartoon style. However, if you ask for too much to happen in a video, expect to be disappointed.

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Right now, videos are limited to 5 seconds in length and are made in a 9:16 format, which is perfect for mobile devices. A 16:9 format, better suited for desktop viewing, is expected in a future update. Users can request up to three videos at once, but must wait for one to finish before starting another. Once a video is ready, users get a notification and can then download it, share it by email or on social media, or copy and send a direct link.

Videos are stored for up to 90 days, giving users plenty of time to use them, and that’s a lot longer than many services will hold that kind of data. Although the service is free, there are some limits on how quickly videos can be made. Users start with 10 “fast” generations, after which they can switch to standard speed or use Microsoft Rewards points to keep using the faster option. This system helps balance free access with the demands of the service.

The tool has OpenAI’s existing Sora protections, along with additional measures to stop harmful or unsafe content from being generated. The system blocks problematic prompts and warns users when needed. Every video also comes with content credentials based on the C2PA standard, making it easy to identify AI-generated content.

Sora is a good AI generator, but it does not look as realistic as Google’s Veo video creator. The AI-generated videos look fake, whereas Google’s Veo looks almost real. However, you have to pay for Google’s Veo, so you’re sacrificing realism for a free video creator. Bing Video Creator is rolling out worldwide at first, though it won’t be available in China or Russia.

Source: Bing