Amazon has announced the dates and details of Prime Day 2025. And not only is this year’s money-saving event longer than ever, early deals are starting now, weeks before the main event.

Amazon Announces the Dates for Prime Day 2025

In a post on the Amazon Press Center, the giant online retailer has announced the dates and details of Prime Day 2025. The main event will, for the first time ever, last for four full days, kicking off at 12:01am on July 8 and lasting until 11:59pm on July 11.

As well as the new, longer hours, Amazon is introducing Today’s Big Deals. These will be themed daily deal drops launching daily at midnight, and remaining for “a limited time while supplies last.” And with Amazon promising millions of deals across dozens of categories, there should be something for everyone.

Separately from Prime Day, Amazon is offering Back to School and Off to College shops, which will offer early deals on Amazon Essentials and Amazon Basics. However, as with the core Prime Day deals, you’ll need to be an Amazon Prime member to take advantage of them.

As you can see below, Amazon has brought in the big guns to promote Prime Day 2025. The GOAT of basketball, LeBron James, stars in the commercial promoting Amazon Prime Day 2025. The idea being that he’s using Amazon’s Prime Day deals to decide “What’s next?”

Prime Day will commence on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the US, and the UK.

Should Amazon Change the Name of Prime Day?

As you can see from Amazon’s own potted history of the event, Prime Day has evolved in the years since Amazon first launched it in 2015. That year, it was an event that lasted 24 hours, and was designed to offer deals to Prime members to celebrate Amazon’s 20th birthday.

Since then, it has gotten longer and longer, extending to 30 hours in 2017, 36 hours in 2018, and 48 hours in 2019 and the years since then. And now, that 48 hours is being doubled to 96 hours, with deals available for weeks ahead of that period too.

This all leads me to suggest that a name change is in order. While Prime Day is a brand that people will recognize, the name no longer suits the event. As one of my colleagues noted when the details of Prime Day 2025 dropped, perhaps “Prime Week” would be more appropriate at this stage.

Related

Does Amazon Prime Day Help You Save Money, or Waste It? [Poll]

Prime Day brings a lot of great deals, but do you buy more than you intend to? Let us know!

Whatever it’s called, Prime Day is a good opportunity to bag some bargains. However, the biggest tip I can offer is to focus on purchasing things you have actually been looking to buy for a while. Maybe with the occasional snap purchase thrown in for a quick dopamine hit.