Amazon kicks off its latest Prime Day sales event this week, and everything you need to know about the event is below, including important dates and our constantly-updated live blog
With Amazon’s Spring Deal Days being firmly in the rear-view mirror, the next major event on the consumer calendar is Amazon’s most famous sale of all: Prime Day.
Prime Day is Amazon’s annual sale designed to offer big brand products at a reduced price, exclusively for Amazon Prime subscribers.
Prime Day is the best opportunity before Black Friday to score a bargain on the latest tech, so if you’re in the mood for a bit of summertime retail therapy, here’s everything you need to know about Prime Day 2025.
When is Prime Day 2025?
Amazon Prime Day 2025 has been confirmed to take place between July 8 and 11, meaning there are four days of deals to get involved in.
These dates put it slightly earlier than last year, when it took place the week after and ran for a couple of days.
Do you need Prime for Prime Day?
Yes, unlike Black Friday, which is open for all, Amazon Prime Day is strictly for those who subscribe to Amazon’s Prime service and pay for it either monthly or yearly.
When should you sign up for Amazon Prime?
Knowing when to sign up for Amazon Prime (if you’re not already an active member) is crucial for making the most out of Prime Day.
If you’re signing up to the 30-day free trial then we recommend doing so the day before Prime Day kicks off (July 7) as you’ll have full access to the sale’s exclusive deals, and have plenty of time left over to enjoy additional perks like access to Prime Video and fast delivery.
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