Amazon is testing generative AI-powered audio summaries on select product detail pages to help customers go through quick, spoken highlights of key product features. The shopping giant hopes its eventual wider release will make it easier for you to get the main points before buying.
Amazon calls the feature “Hear the highlights.” These short-form audio clips will tell you the product’s key features in about 30 seconds. If you are in the U.S. and browsing the Amazon Shopping app, look out for the Hear the highlights button on selected products. It will only appear if an audio summary of the product is available.
The feature is currently available on a limited number of items across categories like electronics, home goods, and personal care. For instance, try it on the Ninja Blender product details page from the Amazon app.
Amazon likens this new tool to friends comparing notes on a product they intend to buy. The company said in its blog post,
The initial test feature focuses on products that typically require consideration before purchase, giving helpful insights through detailed discussion, and helping Amazon customers save time while shopping.
Will the Audio Summary Help You Shop Better?
The AI-powered summaries are designed to sound natural and informative. When you tap the audio button, a human-like voice gives a short rundown of key features and benefits.
According to Amazon, its AI scans thousands of verified customer reviews and also information from across the web. The company hopes these audio highlights help customers make faster, more informed purchase decisions without reading lengthy text.
Remember, it’s not the only AI-powered feature now on the site. There are conflicting opinions, but Amazon’s Rufus chat is helpful for shopping decisions too.
How often do we really scroll down to the dense product descriptions and long lists of features? As a frequent online shopper, I know how easy it is to get overwhelmed or miss important points.
Amazon’s audio summaries offer a useful shortcut. I think it’s also a vote for accessibility or just multitasking when you are on the move. For someone with visual impairments, audio summaries can be handy.
I am not sure, but listening to an emotional voice praising a product just might make me tap on the buy button. It does “sound” better than trawling through a dozen reviews. Let’s hope the AI does not insert its own bias or gloss over product defects when it’s persuading us.
If you shop on Amazon’s app or mobile site, keep an eye out for the “Hear the highlights” button on product pages when Amazon starts a wider rollout.
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