For any runners looking to pick up a solid fitness tracker at a reasonable price, Amazon’s latest Fitbit deal is exactly what you’re after.

The Prime Day sale is officially underway and while there are tons of smartwatch deals now available, the one that absolutely takes the cake when it comes to pure value for money is for the Fitbit Charge 6.

Instead of having to fork out the original cost of £139.99, the Fitbit Charge 6 can now be yours for the much lower rate of only £99.99. Take it from me, you won’t find a more feature packed wearable below £100, making it a must-buy for runners of all skill sets.

The Fitbit Charge 6 is an unbeatable fitness tracker at this price

The Fitbit Charge 6 was already a bargain buy, but now that’s under £100, it’s perfect for both avid runners and those looking to do their first 5K.

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One of the things I’ve always loved about Fitbit devices is how they are far more understanding with regards to the average week of most working adults. Some days are going to be busier than others, which often means that our workout routine has to adapt depending on how much work we have to sift through.

Fitbit’s software understands all of this which is why, as opposed to trying to force you to meet certain daily goals, the Charge 6 looks at your weekly progress. This is perfect as it means you don’t need to worry about missing a day or two of the gym, as you can make it up on other days to reach your goals.

When you are out on the track, the Fitbit Charge 6 can connect to GPS independently from your smartphone, so you can keep tabs on your route and see which areas you struggled with after the fact.

Speaking of which, there’s also Google Pay functionality which is perfect for swinging by the shops after a run to nab a few essentials, or for that cheeky post-run coffee. If you do have your phone in tow then you can have access to YouTube Music controls on your wrist, tweaking playback without having to fish your phone out of your pocket.

All of this is solid enough but where the Charge 6 really trumps the competition is in longevity. Unlike most smartwatches that only last for a day and a half before needing a charge, the Fitbit Charge 6 can run for up to seven days at a time, making it better suited as a 24/7 device.

For just £99.99, you simply won’t find a better fitness tracker for the price, so if you’re an avid runner or someone who’s looking to do their first 5K, this is the deal to go for.