Tesla’s long-in-the-works 1950s-inspired diner and drive-in Supercharger station in Los Angeles is expected to officially open today – and the company may build more of them down the line.

Basically, it feels like one giant ad for everything Tesla, and this could be just the first of many. If the diner “turns out well,” Tesla CEO Elon Musk says that the company will establish more of them in major cities and “at Supercharger sites on long distance routes.” The company’s brand has taken a huge hit as of late due to Musk’s now-deteriorating relationship with President Trump and cratering sales.

Musk first announced his intention to build “an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA” all the way back in January 2018, and Tesla filed a permit for it soon after. Progress slowed considerably since then, and although Musk promised in 2023 that the diner would be open “later this year,” the restaurant’s chef wasn’t revealed until earlier this year.