A few years back, Toyota promised to electrify every model in its lineup—hybrid or fully electric—by the end of 2025, and it’s right on track. That bet is paying off big time: about 80 percent of Toyota and Lexus sales are already electrified, thanks to staples like the Prius and Camry.

Now, Toyota expects its U.S. EV sales to double by 2030, rolling out a wave of new electric models to match the demand. It’s a huge turnaround from just a few years ago when some execs thought the electric craze was overblown.

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Where Toyota’s Electrification Stands Today

Toyota’s hybrid sales are really taking off, boosted by a sleek new look for the Prius and a fully electrified Camry lineup. The RAV4 is next in line to join the hybrid club with its upcoming model refresh.

But when it comes to full EVs, Toyota’s still playing catch-up—they only sold about 30,000 in the U.S. last year, way behind their usual numbers for gas-powered cars. Still, the company is betting big on EVs, expecting U.S. sales to double in the next five years as the electric market heats up.

For context, EVs made up around 1.3 million vehicle sales in the U.S. in 2024, showing there’s plenty of room for growth.

Toyota’s Next Wave of EVs Is Worth Getting Excited About

To meet rising demand, Toyota and Lexus plan to roll out seven fully electric models in the U.S. by 2027. Right now, you can find the Toyota bZ SUV—recently renamed—and its cousin, the Lexus RZ SUV, both here to stay.

In the next year, Toyota will add the bZ Woodland and the newly unveiled C-HR EV to the lineup. Looking ahead to 2027, expect an all-electric version of the sleek Lexus ES, plus two brand-new EVs built right here in the U.S.

Toyota Is Boosting Its U.S. Production Game

Toyota’s Georgetown, Kentucky plant will handle one of the still-under-wraps EV models, while another will roll off the line in Princeton, Indiana. Meanwhile, their battery facility in Liberty, North Carolina, is gearing up to produce up to 300,000 all-electric vehicle batteries—but that number includes batteries for hybrids and plug-in hybrids, too.

In a Bloomberg interview, Toyota’s senior VP Cooper Ericksen said: “We’ll sell a little bit more every year and grow with the market. But we have to think about how many Canada will use, how many the U.S. will use, and we can then export to other global destinations.” So, those two new EVs made in the U.S. could also find their way overseas.

Source: Bloomberg via Automotive News, CarBuzz